Target Audience Profile:Age: 16-25
Gender: Male
Nationality: British and American
Lifestyle: Students and young adults who spend large amounts of their free time engaged in technology (watching TV, gaming, surfing the internet) and listening to music.
Tastes in media: action/sci-fi/thriller films
Film Consumption Habits: will visit the cinema, but prefers to watch films from home, via either TV or DVD/Blu-ray
One of our secondary audiences is females of the same age group. This audience would be drawn to the movie because of the secondary female characters and the male hero character.
As technology fans, our target audience are likely to keep up to date on the latest technology, such as Blu-ray players and HD/3D TVs. This would hopefully make the film very successful on its Blu-ray release.
The UK Film Council says that teenagers are the most frequent cinema goers - 40% of teenagers go to the cinema at least once every month. Targeting this audience is a wise move as they are the easiest audience to reach, and as a group, we can easily understand what appeals to this group.
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